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Boost for Balmoral as Ulster Bank announces significant new sponsorship deal

17th Oct 2019

Bank renews sponsorship of The Balmoral Show until at least 2022

Ulster Bank today announces a new deal to continue its sponsorship of Northern Ireland’s largest agricultural event, The Balmoral Show.

The announcement, which was made this afternoon at a Cloughbane Farm, one of Ulster Bank’s leading agri-food customers, will see the partnership extended until at least 2022, with the Show continuing to be referred to as The Balmoral Show in partnership with Ulster Bank.

As principal sponsor of the event since 2009, Ulster Bank has raised The Balmoral Show’s profile and helped it grow from strength to strength throughout the last decade.

Making the announcement, Ulster Bank’s Head of NI, Mark Crimmins, said he was looking forward to continuing the bank’s close and long-standing association with the Show.

“The Balmoral Show is one of Northern Ireland’s leading events, both in terms of economic importance and popularity and we are proud to be so closely associated with the event. Renewing the sponsorship of the Balmoral Show underpins Ulster Bank’s commitment to the local agri-food sector and we look forward to strengthening this relationship as we move into the next phase of our sponsorship.

“Of course these are challenging times for many farmers and we see our sponsorship as further reassurance to our agri-customers that we are here to support them through the good times and the more difficult times. Such challenges only reinforce the significance of the Show to the wider industry as it provides a place for farmers and producers to meet, share experiences and seek the support they need for the year ahead.”

Show organisers the Royal Ulster Agricultural Society were also in attendance at the event and welcomed the extension of the sponsorship agreement.

Alan Crowe, Chief Executive, RUAS said “The Balmoral Show has undergone many major and positive changes in the last 10 years and Ulster Bank has been a firm partner through that journey. We relocated the Show out of Belfast city to Balmoral Park in 2014 and reintroduced the 4 day format in 2017 with the addition of a Saturday to the schedule for the first time ever, allowing us to attract over 120,000 visitors throughout the 4 days and to attract a new audience to the Show. Going forward our aim is to continue to grow and widen the Show’s appeal, and to do so we rely increasingly on the support and strategic guidance from our principal sponsor, Ulster Bank.”

Also at the event were members of the Guild of Agricultural Journalists who spent the morning touring Cloughbane Farm and hearing about the growth of the company and how this has been supported by Ulster Bank.

Mark continued, “Our activity at the Show over the last number of years has focused on positioning Ulster Bank as an ingredient in our customers’ success so it’s fitting that we have gathered at Cloughbane Farm today as a further extension of this pledge.”

The 2020 Balmoral Show in partnership with Ulster Bank takes place from 13th -16th May. More information can be found at www.balmoralshow.co.uk .